Writing A Business Plan

Executive Summary

Business Objectives
Mission Statement
Guiding Principles
Keys to Success
Company Description
Ownership
Legal Form
Start-up Summary
Location and Facilities
Products
Product Description
Competitive Comparison
Product Sourcing
Inventory Management
Warehousing and Fulfilment
Future Products/services
Market Analysis
Industry analysis
Market Size
Market Segments
Market Tests
Target Market Segment Strategy
Market Needs
Market Trends
Market Growth
Positioning
Strategy and Implementation
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Strategy Pyramid
Unique Selling Proposition (USP)
Competitive Edge
Marketing Strategy and Positioning
Positioning Statement
Pricing Strategy
Promotion and Advertising Strategy
Website
Marketing Programs
Sales Strategy
Sales Forecast
Sales Programs
Legal
Organisation and Management
Organisational Structure
Management Team
Management Team Gaps
Personal Plan
Financial Plan
Start-up Costs
Source and use of Funds
Projections
Projected Profit and Loss
Projected Cash Flow

 

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